Sweet Suite Press Info

Sweet Suite: The Biggest Night of Play Comes to New York City in July
Activision, Lego, Hasbro, Disney Interactive, LeapFrog, and more join The Big Toy Book for the Biggest Night of Play, putting digital influencers and bloggers face-to-face with this year’s hottest toys.

NEW YORK, NY (June 6, 2014)–The Big Toy Book’s fifth annual Sweet Suite event will take place this year on July 17 at the chic Location 05 in New York City. The top digital influencers and bloggers nationwide will gather for the biggest night of play, meeting face-to-face with the biggest companies in the toy industry to be the first to play with some of this holiday season’s hottest toys.

Guests will spend the night getting to know the top toys for the holiday season, many of which will been seen for the first time at Sweet Suite, including McFarlane Toys’ Walking Dead construction line. While mingling, making new friends, and forming new business relationships, guests will enjoy sweet treats from Bazooka, martinis from Lemonhead, and wine from Zipz Premier Wine, all while getting hands-on play experience with toys before they hit the shelves. From Activision’s brand new Skylanders Trap Team to LeapFrog’s LeapBand, Sweet Suite offers guests an exclusive first look at the toy industry’s biggest holiday launches.

Our fabulous sponsors will demo their hot new items for this year, including new never-before-seen Disney Infinity figures and brand new kids’ tablets from VTech and Techno Source. Each sponsor will set up a play area to demo their toys and allow guests to play. Surrounded by toys from nearly 60 different toy manufacturers, every adult will feel like a kid again! And, of course, there will be lots of sweet swag to review—shipped directly to guests’ doorsteps after the event.

Perfect for your holiday coverage needs, you will see the newest trends in toys, including tech, STEAM, DIY, and more. Sweet Suite will provide you with everything you need to get a jump on holiday gift guides, trend analysis, and more.

“We could not be more excited about this year’s Sweet Suite,” says Laurie Schacht, Toy Insider Mom and founder of Sweet Suite and Blogger Bash. “It’s set to be our biggest and best event yet—with more debuts, more toys, more bloggers, and more sweet swag than ever before. We are thrilled to give our guests the very first look at many of these products, and an opportunity to preview all of our sponsors’ exciting new holiday lines.”

Click here to see all of our sponsors!

Where: Location 05, 509 West 34th Street 2nd Fl., New York NY, 10001

(Between 9 & 10 Ave.)

When: July 17, 4-9 p.m.