Now that Blogger Bash is over—and we’ve all had a few weeks to settle down and get organized after all the fun—you’re probably getting ready (if you haven’t started already) to follow up with companies that you LOVED. There were so many great brands to connect with, whether they deal with food, toys, beauty, baby, or tech—and they all loved meeting you! But now you’re sitting in front of your computer with a stack of business cards wondering: Now what?
If this was your first blogger conference, or even if you’re just a bit shy, it can be tough to figure out where to start when talking about following up with companies.
1. Start with the companies that you really connected with. Send out a friendly email thanking them for taking the time to speak with you about their brand. Make the email personal. Bring up—and even expand upon—the topics you discussed when you met face-to-face. They may work for big companies, but there’s an actual human sitting on the other end of that email, and they like to know that they made an impression just as much as you do.
2. Call out specific products that were discussed. You know that great feeling that you have when you meet someone briefly for the first time, and then the next time they see you, they remember a specific detail? Companies like that feeling, too. Letting a company know that a specific product really spoke to you and that you loved it lets them know that you aren’t sending out generic emails—and that you are genuinely interested in what you have to offer. Your network connections will most likely become stronger if they view you as someone who is really serious about their products.
3. Tweet about them and link to your coverage. Write recaps of the events and call out specific companies. Make sure to mention specific details about products. Check out our Sweet Suite and Blogger Bash press centers to access more product information if you need a bit of a refresher. Then, when your posts are done, tweet them out! Make sure to tag the companies or use their hashtags so they can see it and read your fabulous work. You can also use a link to your coverage as an opener in an email.
4. Don’t ask for money upfront. We know a lot of you have made your business out of your wonderful blogs, but don’t open with fees. It sets the wrong tone for your intentions. First make a connection, develop the brand-blogger relationship, and then get into the nitty gritty business details.
5. Don’t wait too long. A few weeks is no big deal to wait for a follow up, but make sure that you get those emails out soon. You don’t want to wait until a whole month has passed. You want to make sure they remember you. Also, be sure to be prompt on your responses to companies. You’ll seem professional and reliable if it takes you one or two days at most to respond to an email as opposed to weeks between correspondences.
We’re sure there are many things that you lovely bloggers with some conference experience under your belts could add to this list, so sound off in the comments and help each other out!